Search Engine Optimization
Search engine optimization is important for any website, no matter what its content is. Having a website is useless if no one can find it. Sure you can rely on word of mouth advertising, and getting direct traffic to your website, but most people use search engines to find what they want these days. That’s where search engine optimization comes in. In a nutshell, optimizing your website allows search engine crawlers to index your pages more efficiently while picking up on the keywords you want your website to be associated with. Since keywords and relevant content are so important, we’ll help you make sure you’re getting the most out of the content on your pages, and help you improve wherever you can.
Another fairly important factor in search engine optimization is the number of reputable backlinks (http://en.wikipedia.org/wiki/Backlinks) to your website. Search engines will analyze the source of back links pointing to your website, and determine how reputable that source is – the more reputable the source is, the more positive effect it has on your website. Even beyond helping your website look better in search engine results, backlinks can help bring human traffic to your website. Due to the importance of the backlink source, and how it can affect the image of your website in the eyes of people and search engines, we extensively research our backlink sources to ensure they are high quality and don’t fall into the category of link farms or link selling services that will get your website penalized.
Search engine optimization takes time to have an effect, so the best thing you can do for your website is to get started on it right away. The length of time it takes to start seeing results depends largely on the keywords you are looking to optimize for, and how broad of a scope they encompass. For example, it’s harder to rank high for “web design” than it is for “Bloomington Minnesota Web Design.” Regardless of what your keywords are, we’ll work closely with you to ensure your website continues to move in the right direction after our initial optimization.
Included in an SEO Package
Below is a list of everything you’ll get when your website is optimized by us. While you can choose not to have something below done, we’ve determined that all of these things are useful for any website when it comes to search engine optimization.
- Optimization of link and page structure to facilitate crawler indexing
- Ensure proper use of header tags, meta tags, title tags, and alt attributes
- Website optimizied for load time, hosting server equipped with GZIP compression and caching if available (Google announces that website loading speed will be part of how they rank websites)
- Handful of reputable backlinks created for starters
- Sitemap.xml and Robots.txt file created to help search engine crawlers
- Offer advice on website expansion or additions that may result in more backlinks
- Above services will be maintained on your website for up to one year, with regular checkups (additional years will require a small fee)
Optional SEO Features
Below are additional tasks we can perform on your website, or other services that may help drive traffic to your website. Some of these are free, and some are not, we’ll let you know what everything will cost ahead of time, so there’s no hidden fees.
- Google Adwords (Paid advertising on Google search results, can help drive traffic to your website)
- Social Networking Pages (Pages created on services like Facebook and Twitter, which can also help drive traffic to your site if correctly utilized)
- Need something else that isn’t listed here? No problem, just say so when you talk to us.
Ready to have your website optimized?
If you’re ready to get started on your project, you can visit me on oDesk, or find out how to hire me on a contract.
